Verlieren Destinationen als Kooperationseinheiten an Bedeutung?: Wechselwirkungen zwischen lokaler und überörtlicher Kooperation

Volgger Michael, Pechlaner Harald and Pichler Sabine

Zeitschrift für Tourismuswissenschaft, 2013, vol. 5, issue 1, 57-74

Abstract: Recently, the cooperative landscape among South Tyrolean hoteliers has been characterized by an increase of supra-local cooperation in inter-destinational marketing consortia. In contrast, local cooperation within destinations is undergoing notably less good times. The present exploratory qualitative study attempts to shed light on the interactions between these two types of interorganizational cooperation among hoteliers. In part, the results suggest a slightly diminishing importance of small-scaled tourist destinations as units of cooperation: Due to changing market and supply conditions, complementary forms of cooperation such as marketing consortia seem to gain importance. They appear to be a means for hoteliers to (re)gain control over the value chain and widen the geographical sphere of activity by establishing inter-destinational ties.

Keywords: local cooperation; supra-local cooperation; destination governance; marketing consortia; special interest groups; lokale Kooperation; über-örtliche Kooperation; Destination Governance; Angebotsgruppen; Hotelkooperationen; local cooperation; supra-local cooperation; destination governance; marketing consortia; special interest groups (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:5:y:2013:i:1:p:57-74:n:6

DOI: 10.1515/tw-2013-0106

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