Das Image des Naumburger Doms im Spannungsfeld von Wissensaneignung und Ergriffenheit – Implikationen für die Gestaltung des Produktes Kirchenbesichtigung

Hans Christina

Zeitschrift für Tourismuswissenschaft, 2013, vol. 5, issue 2, 161-178

Abstract: Naumburg Cathedral is one of the most significant cultural monuments of the middle ages. As it belongs to a foundation and doesn´t receive revenues from church taxes, the cathedral relies on income from tourism. Against this background the building´s image, which is generated by spontaneous associations, is in the main focus of this paper. These associations can be analyzed within a network structure and show central image contents and dimensions. Based on structural gaps in the association network, two visitor types can be formed: a cognitive type who is interested in knowledge and focused on educational issues and an affective type who mainly perceives emotional image aspects. Based on this results touristic offerings can easily be adapted to customer requirements and claims. Therefore this paper deals with a methodical approach to tourist product design and thus contributes to applied research in the area of (religious) cultural tourism.

Keywords: Image analysis; connotations; network analysis; target group segmentation; church visits; Imageanalyse; Assoziationen; Netzwerkanalyse; Zielgruppensegmentierung; Kirchenbesichtigung; Image analysis; connotations; network analysis; target group segmentation; church visits (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:5:y:2013:i:2:p:161-178:n:4

DOI: 10.1515/tw-2013-0204

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