 Der entscheidende Klick – Eine empirische Untersuchung buchungsrelevanter Erfolgsfaktoren hochklassiger Hotels im WebWolter Lisa-Charlotte and Manthey Anke Zeitschrift für Tourismuswissenschaft, 2013, vol. 5, issue 2, 223-232 Abstract: Beside the growing predatory competition based on the increase in hotel facilities, it is the new media and a changing booking behaviour in particular that poses an enormous challenge to the management of high-class hotels. Thus, the knowledge of the key deciding factors for booking online as well as offline becomes a significant competitive advantage. The present paper provides information about relevant booking decision drivers of hotels in the four- or five-star category, focusing on city trips. Adopting a two-level approach, decisive factors and booking motifs were collected qualitatively and quantitatively. The findings classified into basic, performance and excitement factors according to the three factor structure, provide a basis for further measurement of customer satisfaction. Keywords: booking decision; online communication; e-commerce; service marketing; implicit measurement; Buchungsentscheidung; Online-Kommunikation; E-Commerce; Service Marketing; implizite Messung; booking decision; online communication; e-commerce; service marketing; implicit measurement (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:5:y:2013:i:2:p:223-232:n:10 DOI: 10.1515/tw-2013-0210 Access Statistics for this article Zeitschrift für Tourismuswissenschaft is currently edited by Andreas Kagermeier More articles in Zeitschrift für Tourismuswissenschaft from De Gruyter |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.