Qualitätsinitiativen im Gesundheitstourismus: Die Besonderheiten des Netzwerkes „Vitalurlaub in Sachsen“: Symbiosen und Synergieeffekte der Netzwerkaktivitäten

Ziegenbalg Michaela ()
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Ziegenbalg Michaela: Tourismusberatung Dresden, Johannes-Brahms-Str. 17, 01259 Dresden

Zeitschrift für Tourismuswissenschaft, 2015, vol. 7, issue 1, 73-82

Abstract: Quality initiatives at federal state level represent the creation of networks of heterogeneous and complementary single brands and achievement bearers who are to be understood as a further development of the resource-based view. With the quality initiative „vital vacation in Saxony“ pursues the land marketing society of Saxony the aim to reach a unique positioning of the product line in the hard fought health market and wellness market of the federal states and the various quality seal. Before this background the contribution is designed to grasp the network activities and to arrange as well as to derive symbioses and synergies.

Keywords: health tourism; networks; Saxony; wellness holidays; synergies; Gesundheitstourismus; Netzwerke; Sachsen; Vitalurlaub; Synergien; health tourism; networks; Saxony; wellness holidays; synergies (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:7:y:2015:i:1:p:73-82:n:7

DOI: 10.1515/tw-2015-0107

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