Touristische Trendforschung durch Trendscreening: Von Innovationen zu Trends

Alms Natalia (), Groß Sven () and Dreyer Axel ()
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Alms Natalia: Tourismusmangement, Leuphana Universität Lüneburg, Scharnhorststr. 1, D-21335 Lüneburg
Groß Sven: Institut für Tourismusforschung Fachbereich Wirtschaftswissenschaften, Hochschule Harz, Friedrichstr. 57-59, D-38855 Wernigerode
Dreyer Axel: Institut für Tourismusforschung Fachbereich Wirtschaftswissenschaften, Hochschule Harz, Friedrichstr. 57-59, D-38855 Wernigerode

Zeitschrift für Tourismuswissenschaft, 2015, vol. 7, issue 2, 147-168

Abstract: The present study focuses on the importance of innovation in the development of fads and trends. The developed trend screening tool takes into consideration the role of the media, which influences the process of dissemination of innovation significantly. It examined 27 German-language tourism-related professional or association magazines between July 2012 and June 2013. The analysis of 428 articles provides information regarding which innovations were published in the selected journals and whether their evaluation can provide early signs regarding tourism trends. The results demonstrate applicability of the tool within the tourism industry.

Keywords: Innovations; trend screening; trends; trend research; futurology; Innovationen; Trendscreening; Trends; Trendforschung; Zukunftsforschung; Innovations; trend screening; trends; trend research; futurology (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:7:y:2015:i:2:p:147-168:n:4

DOI: 10.1515/tw-2015-0204

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