Leipzig - Hipper als Berlin?: Eine Repertory-Grid-Studie zur Charakterisierung der „hippen Stadt“ aus Sicht von Studierenden

Heinrich Anne, Schafmeister Sarah K. and Voigt Sebastian E. ()
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Heinrich Anne: Universität Leipzig, Institut für Service und Relationship Management, Grimmaische Straße 12, 04109 Leipzig
Schafmeister Sarah K.: Universität Leipzig, Institut für Service und Relationship Management, Grimmaische Straße 12, 04109 Leipzig
Voigt Sebastian E.: Universität Leipzig, Institut für Service und Relationship Management, Grimmaische Straße 12, 04109 Leipzig

Zeitschrift für Tourismuswissenschaft, 2015, vol. 7, issue 2, 169-186

Abstract: Media suggests that Leipzig has become “hipper” than Berlin. This article contributes to the scientifically undiscussed subject of a characterisation of a “hip city”. Drawing on repertory grid interviews, the study describes the relevant attributes from an individual point of view. A “hip city” is varied in terms of cultural and leisure offerings, open and multicultural as well as green, offering multiple options to withdraw. A city ranking based on relevant attributes shows that despite differences in some characteristics Berlin and Leipzig are considered equally “hip”. Finally, the used method is presented as a possibility to rank cities avoiding some weaknesses of existing approaches.

Keywords: City marketing; qualitative research; repertory grid; city ranking; hip city; Stadtmarketing; qualitative Forschung; Repertory Grid; Städte-Ranking; hippe Stadt; City marketing; qualitative research; repertory grid; city ranking; hip city (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:7:y:2015:i:2:p:169-186:n:5

DOI: 10.1515/tw-2015-0205

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