Kooperative Kernkompetenzen als zukunftsfähiger Ansatz für den Gesundheitstourismus in Sachsen-Anhalt

Groß Matilde S. ()
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Groß Matilde S.: Institut für Tourismusforschung, Hochschule Harz, Friedrichstr. 57-59, D-38855 Wernigerode

Zeitschrift für Tourismuswissenschaft, 2015, vol. 7, issue 2, 231-244

Abstract: Increasing globalization has intensified competition between tourism destinations and regions. Hence, this paper will address the importance of regional networking and strategic management as a key factor to secure competitive advantages. Finding a USP, such as health tourism in this case, is no longer sufficient to secure a strong market position. The cooperation of all stakeholders is necessary to utilize core competencies, especially in rural health destinations. The following example illustrates how such a cooperative model can support destinations in their efficient usage of competence-based business cooperation to increase profitability and thus competitiveness.

Keywords: competence-based business cooperation; interorganisational relationships; health tourism; destination management; Kompetenzorientierte Unternehmenskooperationen; interorganisationale Beziehungen; Gesundheitstourismus; Destinationsmanagement; competence-based business cooperation; interorganisational relationships; health tourism; destination management (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:7:y:2015:i:2:p:231-244:n:10

DOI: 10.1515/tw-2015-0210

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