Crowdsourcing, Crowdfunding, Crowdinvesting: Eine Renaissance von Genossenschaften bei Unternehmensgründungen?

Alexander Brem, Jovanović Tanja and Tomczak Alan
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Jovanović Tanja: ist wissenschaftliche Mitarbeiterin am Lehrstuhl für Industrielles Management an der Friedrich-Alexander-Universität Erlangen-Nürnberg
Tomczak Alan: war von 2012 bis 2013 wissenschaftlicher Mitarbeiter bei Professor Brem und lebt derzeit in den USA

Zeitschrift für das gesamte Genossenschaftswesen, 2014, vol. 64, issue s1, 39-52

Abstract: Crowdfunding has undergone incredible growth worldwide in previous years.Meanwhile many entrepreneurs use crowdfunding or rather crowdinvesting for financing within Germany. Due to the fact that crowdinvesting - as a subform of crowdfunding - and cooperatives are based on the same fundamental idea, which is “many can do more”, it could be regarded as financial alternative for cooperatives. This article explains crowdinvesting and discusses its relevance for small cooperatives currently seeking startup capital. Therefore, first a study of 80 companies, financed through crowdinvesting, was made. Second, a comparative analysis of eleven start-ups founded as limited liability companies or cooperatives was undertaken. Third, interviews with six cooperatives including three crowdinvested ones were conducted. The results indicate a growing potential for cooperatives in the context of crowdinvesting. However, cooperatives must improve their openness to digital media as well as on their reputation among entrepreneurs.

Date: 2014
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DOI: 10.1515/zfgg-2014-s104

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