Das gesellschaftlich verantwortliche Agieren von Genossenschaften als Komponente des Membership-Value

Rößl Dietmar ()
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Rößl Dietmar: Forschungsinstitut für Kooperationen und Genossenschaften, Wirtschaftsuniversität Wien, Welthandelsplatz 1, 1020Wien, Österreich

Zeitschrift für das gesamte Genossenschaftswesen, 2017, vol. 67, issue 2, 67-83

Abstract: Cooperative banks do not easily generate immediate economic benefit for their members through business relations with them. They try to create meta-economic members’ benefits and to accomplish their mission by acting socially responsible, mostly with regional aspects. The question arises, whether members view these efforts as a part of their benefit. In this article, we answer this question by using a marketing oriented argumentation and an analysis of a cooperative which presents itself as socially responsible.

Date: 2017
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DOI: 10.1515/zfgg-2017-0010

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