Understanding and Assessing the Implications of Co-Creation in the Banking Industry: A Case Study

Feldmann Anna () and Teuteberg Frank ()
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Feldmann Anna: School of Business Administration and Economics, Research Group Accounting and Information Systems, Katharinenstr. 1, 49069Osnabrück, Germany
Teuteberg Frank: School of Business Administration and Economics, Research Group Accounting and Information Systems, Katharinenstraße 1, 49069Osnabrück, Germany

Zeitschrift für das gesamte Genossenschaftswesen, 2019, vol. 69, issue 3, 179-203

Abstract: In the B2B (business-to-business) environment, increasing digitalisation and new technological possibilities also entail substantial changes for working methods in banking. In this context, the concept of co-creation and collaboration in teams comes to the fore. Many studies currently exist on teamwork, but none is directly related to co-creation activities. The present study aims to bridge the current knowledge gap by investigating teamwork in co-creation projects. By using of a case study and a quantitative questionnaire, the study makes two contributions: a) It uses the example of the GENOhackathon format to demonstrate how co-creation is already being used in the B2B environment, and b) it sheds light on perceived team reflexivity, and performance evaluation.

Date: 2019
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DOI: 10.1515/zfgg-2019-0016

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