Wahrnehmung, Reputation und Image von Genossenschaften aus Sicht der deutschen Bevölkerung

Breuning Senta ()
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Breuning Senta: Schwerzstraße 46, 70599Stuttgart, Germany

Zeitschrift für das gesamte Genossenschaftswesen, 2019, vol. 69, issue 4, 249-270

Abstract: The implementation of values and culture can increase a company's success and its perception. In addition to values and principles, the corporate culture of the registered cooperative is also shaped by economic self-help. The aim of this article is to find out how German society perceives cooperatives. The results are based on a representative Germany-wide online survey. In general, the German population perceives cooperatives well and predominantly positively. Women and the younger generations (Generation Y and Generation Z) have a lower perception.

Date: 2019
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DOI: 10.1515/zfgg-2019-0022

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