Geographische Handelsforschung im Zeitalter der Digitalisierung: Eine Bestandsaufnahme

Neiberger Cordula (), Mensing Matthias and Kubon Jonas
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Neiberger Cordula: Geographisches InstitutRWTH AachenTemplergraben 5552058AachenDeutschland
Mensing Matthias: Greenpocket GmbHHardstr. 12340629DüsseldorfDeutschland
Kubon Jonas: CBRE GmbHKönigsallee 6140215DüsseldorfDeutschland

ZFW – Advances in Economic Geography, 2020, vol. 64, issue 4, 197-210

Abstract: The digitalization of retailing has been advancing since the mid-1990 s and has been extremely dynamic in the past 10 years. In particular online retailing is in the focus of both scientific and public interest, as it is often held responsible for the decline in local stores in small and medium-sized cities. It is, therefore, all the more surprising that although business administration, computer science, psychology and other disciplines produce a huge amount of work on this topic, the number of geographic contributions in German-language seems negligible in comparison. Despite the knowledge that spatial aspects are crucial for explaining the development of retailing.Hence, the article aims to systematically process the results of geographic research on the digitization of retailing and to discuss the various approaches and perspectives, to point out deficits and to formulate further research needs. For this purpose, a total of around 50 contributions were evaluated, which have appeared in the six most important German-language human geographic journals, the “Geographische Handelsforschung” series and 12 English-language human geographic journals on this topic since the early 1990 s.

Keywords: internet; e-commerce; digitalisation; geographical retail research; consumer behavior; retailers; innovations; internet adoption; Internet; E-Commerce; Onlinehandel; Digitalisierung; Geographische Handelsforschung; Konsumentenforschung; Einkaufsstättenwahlverhalten; Handelsunternehmen; Innovationen; internet; e-commerce; digitalisation; geographical retail research; consumer behavior; retailers; innovations; internet adoption (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:zfwige:v:64:y:2020:i:4:p:197-210:n:2

DOI: 10.1515/zfw-2019-0018

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