The Function of Social Media in the Lives of Today's Young Adults

Brahmmanand Sharma (), Navita Nathani () and Praveen Aronkar ()

SPAST Reports, 2024, vol. 1, issue 1

Abstract: In today's digital world, social media, and particularly social network sites, have become a divisive intersectionwhere the majority of the population projects their preconceived notions without any deliberate intent tounderstand the entire context of a situation. This has the effect of creating a polarising environment. Whileone half of the story can be explained by all good things such as expanding geographies, breaking cages, patronengagement, and social uprising in areas where there are hindrances by the society but on a broader level hasplaced social media tool as on a higher stratum, the other half of the story can be visualised on an individuallevel where influencers, viewers, news promoters, followers, and members of virtual communities wheresocial media has an ascendancy for leveraging the amplificatio The exponential growth in the use of socialnetworking sites (SNS) among millennials over the past few years raises the question of whether or notmillennials become more narcissistic as a result of their use of social media, which would have implicationsfor both their personal and professional lives. Measures of the NPI-16 and the NPI-40 can provide a researcherwith aspects of the theory that are mutually exclusive, but they cannot prove an interrelationship with anexternal stimulus that moulds, influences, and participates in the personality development of an individual overthe course of some period of time. The psychographic profile of the respondents was mapped with their intakeof social media and their narcissistic behaviour through the use of a descriptive study that was cross-sectionalin nature. This study investigates the fundamental characteristics of narcissism, including Authority,Exhibitionism, Exploitativeness, Superiority, and Entitlement, as well as the interrelationships between thesecharacteristics.

Keywords: Social media; Narcissism; Millennials (search for similar items in EconPapers)
Date: 2024
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