Analyze customer journeys on social networks: the case of online learning website tuyensinh247.com

Nguyen Thi Phi Nga () and Nong Tien Thanh ()

SPAST Reports, 2024, vol. 1, issue 2

Abstract: Understanding customer journal is so important for all the enterprises, especially for the servcie sector such as education, medical or others. The main content of the current paper is to analyze the case of website tuyensinh247.com through aidasra model and customer journey map of tuyensinh247.com with the qualitative research methodology by observing. And the application lessons are also mentioned in the final part of the paper.

Keywords: customer journey; online learning; aidara model; accsr model; aidasra model (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bps:jspath:v:1:y:2024:i:2:id:5020

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