Marketing Policy of S.C. OPTIROX S.R.L

Adriana-Georgiana-Eliana Fekete
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Adriana-Georgiana-Eliana Fekete: Ioan Slavici University of Timișoara

BRAND. Broad Research in Accounting, Negotiation, and Distribution, 2022, vol. 13, issue 1, 25-29

Abstract: This study explores the marketing strategies of S.C. OPTIROX S.R.L., focusing on product policy, pricing strategies, and a comprehensive market study. By analysing customer behaviour and satisfaction levels, the research highlights the company’s strong market presence and strategic positioning. The study integrates insights from industry experts (Kotler, 1991; McCarthy, 1960; Vernette, 1992) to emphasize the importance of effective pricing and branding in retail optics. The findings provide a foundation for OPTIROX's continued growth through customer engagement, targeted pricing, and data-driven decision-making.

Keywords: marketing strategy; pricing policy; market study; consumer behaviour; retail optics; brand positioning. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:bra:journl:v:13:y:2022:i:1:p:25-29

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