On Grammatical Metaphor in Business English Negotiation

Fanyu Mao () and Shougang Zhang ()
Additional contact information
Fanyu Mao: PhD School of Foreign Languages, Jiangxi University of Finance and Economics, 332000, China
Shougang Zhang: PhD School of Management and Business Administration, Szent István University Gödöllő, Hungary; School of Business, Xi'an Siyuan University, Xi'an, China

BRAND. Broad Research in Accounting, Negotiation, and Distribution, 2018, vol. 9, issue 1, 7-12

Abstract: According to the functional grammar of Halliday, an analysis of grammatical metaphor is made in international business negotiation with the use of examples. Based on ideational and interpersonal grammatical metaphor, the metaphorical expressions of ideation, mood and modality are analyzed in business English negotiation and the textual function is explored so as to study the features of business English negation and come to a conclusion that grammatical metaphor contributes to the understanding and application of business English negotiation discourse.

Keywords: grammatical metaphor; ideational metaphor; interpersonal metaphor; business English negotiation. (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.edusoft.ro/brand/RePEc/bra/journl/brand_9.1_mao.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bra:journl:v:9:y:2018:i:1:p:7-12

Access Statistics for this article

BRAND. Broad Research in Accounting, Negotiation, and Distribution is currently edited by Bogdan Patrut

More articles in BRAND. Broad Research in Accounting, Negotiation, and Distribution from EduSoft Publishing
Bibliographic data for series maintained by Bogdan Patrut ().