QUANTITATIVE MARKETING RESEARCH REGARDING THE PROMOTIONAL IMPACT ON THE BEHAVIOUR OF THE CONSUMERS OF TOURISTIC SERVICES IN THE COUNTY OF COVASNA

Kinga (LÁZÁR) Kádár ()
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Kinga (LÁZÁR) Kádár: ”Transilvania” University of Bra?ov, Romania

Contemporary Economy Journal, 2018, vol. 3, issue 3, 149-154

Abstract: The purpose of quantitive marketing research is to determine the attitudes and opinions of tourists who visit the Centre region regarding its touristic atractiveness and to identify the possibilities of attracting as many tourists as possible for a longer period of time. The touristic experience is the totality of the elements in wich the tourist participated and came in contact with natural and anthropogenic resources, access, hospitality, technical and material basis, services.

Keywords: research; promotion; tourist; results (search for similar items in EconPapers)
JEL-codes: M31 M37 O30 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:brc:brccej:v:3:y:2018:i:3:p:149-154

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