THE ROLE OF INNOVATION IN A SUSTAINABLE BUSINESS MODEL: THE CASE OF ALLEGORIE

Gabriela Andrisan () and Andra Modreanu ()
Additional contact information
Gabriela Andrisan: Bucharest University of Economic Studies, Romania
Andra Modreanu: Bucharest University of Economic Studies, Romania

Contemporary Economy Journal, 2023, vol. 8, issue 1, 6-13

Abstract: The last several years have had a significant impact on how opportunities are evolving and how adaptive the business sector must be to continue pursuing successful corporate plans. Many businesses have begun to innovate and reuse their resources as a result of these structures, allowing them to continue operating despite the current economic circumstances. The goal of this paper is to highlight the importance of innovation within the context of a sustainable company strategy. Furthermore, it leads to a clearer understanding of how this type of organization has been able to respond to changing market conditions and thrive rather than merely survive. Following an examination of the available literature, a summary of the most common traits and principles may be extrapolated, allowing the option of further investigation in forthcoming studies. The findings indicate that innovation plays a significant role in the success of some firms, generating distinct niches in which even a start-up can thrive. To better demonstrate their views, the writers chose Allegorie as an example, a company that relies on fashion innovations and employs this to keep its sustainable ideals. The study's findings can also be used to gain a better understanding of the current state of business models and the critical roles adaptability and sustainability play in this volatile economic climate.

Keywords: business models; innovation; sustainability; value creation; value proposition (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.revec.ro/papers/230101.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:brc:brccej:v:8:y:2023:i:1:p:6-13

Access Statistics for this article

More articles in Contemporary Economy Journal from Constantin Brancoveanu University
Bibliographic data for series maintained by Cristina GANESCU ().