CONSIDERATIONS ABOUT DENTAL TOURISM DEVELOPMENT AND ITS SPECIFIC MARKETING IN ROMANIA

Enache Elena (), Manuela Rozalia Gabor and Morozan Cristian ()
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Enache Elena: “Constantin Brâncoveanu” University, Romania
Morozan Cristian: “Constantin Brâncoveanu” University, Romania

Management Strategies Journal, 2013, vol. 22, issue Special, 420-426

Abstract: Worldwide, the "actors" of the tourism market identified new needs, this aspect leading to the appearance of various forms of tourism such as: adventure tourism, city-breaks, cultural tourism, religious tourism etc. At the same time current economic development, marked by the recession of recent years, has led directly to the emergence of a social phenomenon: increase of unemployment rate in developed countries with major implications manifested from one to another in the global economy: incapacity of insurance to cover a wide range of medical services, discrepancy between prices for these services, increasing mobility of citizens. All these are direct causes of emergence, and especially development, of a new form of medical tourism, dental tourism. This form of tourism directing tourists from developed countries into developing countries. Romania has a significant potential to develop this form of tourism, recommended by the following advantages: highly qualified doctors, comparable lower prices, cultural, natural and anthropogenic resources. This paper is an argued proposal for the marketing in this field, which can be transformed into a competitive advantage for Romania.

Keywords: medical tourism; dental tourism; marketing; online promotion (search for similar items in EconPapers)
JEL-codes: I11 I13 I15 M31 M37 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:23:y:2013:i:s:p:420-426

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