MEDICAL TOURISM INDUSTRY CHALLENGES IN THE CONTEXT OF GLOBALIZATION

Iordache Carmen and Ciochina Iuliana
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Iordache Carmen: "Constantin Brâncoveanu" University of Pitesti
Ciochina Iuliana: "Constantin Brâncoveanu" University of Pitesti

Management Strategies Journal, 2014, vol. 24, issue 2, 62-70

Abstract: Medical tourism is not a new concept, even though there is still no international consensus on the name of this phenomenon that is manifesting itself for thousands of years. It is defined by moving patients in various countries to obtain medical care and combined with certain tourist facilities. Increased flow of patients seeking treatment abroad is a global phenomenon linked to economic growth which generates income revenue and a high level of education. Internationally, medical tourism increases by 20% per year, global market for medical tourism at present is estimated to be about 100 billion dollars. This study tries to highlight a conceptual analysis of medical tourism, the targeting of medical tourism flows and major destinations and the proposed tourism development strategies based on the experience of several countries medical.

Keywords: medical tourism; patient tourist; motivations; strategy (search for similar items in EconPapers)
JEL-codes: F68 I15 L83 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:24:y:2014:i:2:p:62-70

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