DESTINATION BRANDING THROUGH BUSINESS TOURISM

Morar Doriana () and Cotãžrlea Denisa ()
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Morar Doriana: "Babes-Bolyai" University of Cluj Napoca, Romania
Cotãžrlea Denisa: "Babes-Bolyai" University of Cluj Napoca, Romania

Management Strategies Journal, 2014, vol. 26, issue 4, 704-710

Abstract: Considering the fat that a rate of up to 70% of tourists visiting Romania have a professional motivation, the present papers intends to provide an overview of the advantages held by Romania for offering tourists the proper conditions for spending quality time in this emerging country. Within the present article, the authors provide to readers an overview regarding destination branding, business travel and the critical elements in achieving economic advantages over competing regions/countries; the article emphasizes the fact that -intelligently exploited-, business tourism can be an element of prosperity within the tumultuous period of time through which Romania and other emerging states are crossing nowadays. The results of this paper work are focused on the identifying, analysing and correlating the main factors that can influence a destination' development through its propulsion as a brand destination for business tourism. Generally speaking, the paper approaches aspects regarding business tourism. The methodology used in order to write the present article is limited to the collection and processing empirical data and information. In this regard, the literature in the field has been reviewed, so that the authors could identify and expose the importance of destination branding through business travel for sustainable development in Romania.

Keywords: business tourism; destination branding; Romania; tourism (search for similar items in EconPapers)
JEL-codes: M30 M31 Z19 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:26:y:2014:i:4:p:704-710

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