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COORDINATES OF DEVELOPING THE BALNEARY TOURISM

Iordache Carmen (), Alexandrina Sirbu and Ciochina Iuliana ()
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Iordache Carmen: "Constantin Brancoveanu" University, FMMAE Ramnicu Vâlcea, Romania
Ciochina Iuliana: "Constantin Brancoveanu" University, FMMAE Ramnicu Vâlcea, Romania

Management Strategies Journal, 2016, vol. 31, issue 1, 308-316

Abstract: Health is not only the absence of the disease or infirmity, but a state of wellbeing as physical, mental and social. In this context, the acquisition and maintaining of physical and mental health is regarded as "a component of the quality of life". Modern people, overwhelmed by professional and personal problems’ solving, often neglect their own health, but for all of that there is a viable alternative, namely health tourism or balneary tourism. Balneary segment belongs to the health tourism market, together with medical tourism, thalassotherapy, hydrotherapy, wellbeing/ spa and fitness. Balneary tourism is one of the forms with constant tourist traffic having a relatively stable clientele, and that contributes to increasing of the utilization coefficients of accommodation’s capacity and to achieve greater average revenues per day / tourist. Given the need to adapt the balneary resorts to the requirements of the tourists, this paper aims to highlight some aspects regarding the content and quiddity of the balneary tourism, but also about adopting the repositioning policies of balneary resorts and prospects for development of balneary tourism in Romania/ Valcea County.

Keywords: balneary tourism; health tourism; positioning; Romania (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2016
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