CONSUMER PERCEPTION REGARDING CORPORATE RESPONSIBILITY. CASE STUDY: THE ROMANIAN OIL FIELD

Ene Sebastian George (), Mihai Iulia () and Nen Madlena
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Ene Sebastian George: "Constantin Brancoveanu" University Pitesti, Romania
Mihai Iulia: "Constantin Brancoveanu" University Pitesti, Romania
Nen Madlena: "Constantin Brancoveanu" University Pitesti, Romania

Management Strategies Journal, 2016, vol. 32, issue 2, 67-78

Abstract: This paper intends to measure consumers’ perception of social responsibility that they have to their companies. We have identified experimentally the independent variables that influence the dependent variable - consumer perception. The model is based on an econometric equation through which highlights the links between the independent variables (price, quality, protection, perception, information). The existing correlation is tested between the dependent variable and the independent variables, the intensity of the links created and how each independent variable influences the dependent variable. Knowing the way consumers perceive corporate social responsibility in a sensitive area such as that of fuel allows the extrapolation of research in other areas of interest with significant impact on the relationship between companies and consumers.

Keywords: corporate social responsibility; consumer perception; consumer perception variables; the econometric model of perception (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:32:y:2016:i:2:p:67-78

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