PROMOTIONAL POLITICS, INFLUENCE FACTOR OF ECONOMIC COMPETITIVENESS GROWTH

Savu Mihaela () and Teselios Delia
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Savu Mihaela: “Constantin Brancoveanu” University of Pitesti, Romania
Teselios Delia: “Constantin Brancoveanu” University of Pitesti, Romania

Management Strategies Journal, 2016, vol. 34, issue 4, 133-137

Abstract: In an ever changing economy, a firm's competitiveness is an essential issue for a successful business. Increasing competitiveness by raising the visibility is one of the steps that any business can use. A good communication for the transmission of relevant information about the company and the products or services is important in the current period. Starting from this goal, we determined the average mix that leads to maximizing audience, using the Solver module of the Excel spreadsheet program. Using this module offers the possibility of determining the optimal combination of variants of promotion according to the restrictions set by the company.

Keywords: promotion; competitiveness; linear programming; optimal solution (search for similar items in EconPapers)
JEL-codes: C61 D00 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:34:y:2016:i:4:p:133-137

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