SENSORY MARKETING OR SENSES IN A SUSTAINABLE BUSINESS

Enache Elena () and Morozan Cristian ()
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Enache Elena: “Constantin Brâncoveanu” University from Pitesti, Faculty of Management-Marketing in the Economic Affairs Braila, Romania
Morozan Cristian: “Constantin Brâncoveanu” University from Pitesti, Faculty of Management-Marketing in the Economic Affairs Braila, Romania

Management Strategies Journal, 2016, vol. 34, issue 4, 182-186

Abstract: Starting from the five senses with which a person is endowed - hearing, sight, smell, taste and touch, as well as the customer's desire to personally check what he or she is buying, a new way of induced influence has developed – and that is sensory marketing. It deals of course with the senses, more specifically it developes services and technologies through which the potential customer is attracted, "enchanted" in an inspirational environment. Offerers can not be the same. If the products are similar, then the difference is made by the ambiance.

Keywords: marketing; sensory brand; neurobranding; senses (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:34:y:2016:i:4:p:182-186

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