ROMANIAN BANKS AND DIGITAL TRANSFORMATION

Gust Marius ()
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Gust Marius: „Constantin Brâncoveanu” University of Pitesti, Romania

Management Strategies Journal, 2018, vol. 42, issue 4, 216-223

Abstract: Digitization and digital transformation radically changes society, business, and models, and financial operations seem to know the most important remodeling. Hence, the concerns of banks and their efforts towards digital transformation. Banks that have advanced positions on the digital transformation line have clear strategies, offer interfaces that shape the bank's profile rather than impose uniformity on the client. The Romanian banks, analyzed by their actions, appear to be easily offset in time, disadvantaged not only by their inertia due to the 90% share in the Romanian financial market, but also by the Romanian client profile. The Romanian uses the card because he received it from work, frequently for cash withdrawals and rarely or sporadically for shopping. Banks are the ones who have stimulated using cards, imposing costs and other negative barriers, so the customers have to use the card.

Keywords: digitization; bank; card; bank machines (search for similar items in EconPapers)
JEL-codes: G21 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:42:y:2018:i:4:p:216-223

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