FINANCIAL EFFECTS DUE TO PERCEPTION RISK ON THE JOURNEY INTENTIONS DURING CRISIS IN ROMANIA

Ion Gr. Ionescu ()
Additional contact information
Ion Gr. Ionescu: Ph.D. Associate Professor, "Tomis" University, Faculty of Economic and Administrative Studies, City of Constantza, Romania

Management Strategies Journal, 2019, vol. 45, issue 3, 66-70

Abstract: This study was conducted in November 2008 and it examined the relationship, between perceived risk and travel intentions, among young residents in the Constantza city area during the period of crisis. The study found that intentions to take a pleasure trip in the next 12 months (at the time of the survey) were related to safety concerns, perceived social risk, travel experience and money income. Data for this study were obtained through a survey of households in the Constantza city area. Travel intention, the dependent variable, was measured by asking respondents if they intended to take a pleasure trip in the next 12 months. A set of risks, like financial risk, health risk, physical risk, crime risk, terrorism risk, social risk, psychological risk and risk of natural disasters, was introduced as independent variable. Examining risk perceptions, risk factors and variables, travel experience emerged as the most significant predictor of travel intentions and suggests that past experience might override one"™s perception of risk. Results from the study hold potential for better understanding risk perceptions and their impact on travel behavior and on the marketing of travel services, during periods of uncertainty as during crisis

Keywords: social risk; travel experience; marketing; travel services; risk perception (search for similar items in EconPapers)
JEL-codes: G40 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.strategiimanageriale.ro/papers/190310.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:45:y:2019:i:3:p:66-70

Access Statistics for this article

More articles in Management Strategies Journal from Constantin Brancoveanu University
Bibliographic data for series maintained by Dan MICUDA ().