MANAGERIAL MEASURES TO INCREASE THE SALES QUOTA USING THE PROMOTIONAL MIX - CASE STUDY

Oana Bocanete ()
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Oana Bocanete: Ph.D. Lecturer - "Tomis" University, Faculty of Economic and Administrative Studies, City of Constantza

Management Strategies Journal, 2019, vol. 46, issue 4, 81-91

Abstract: The most important activity of communication of any company, is the promotional mix, that is the marketing communications program - consisting of the combined, mixed, specific use of advertising tools, - personal sale, sales promotion and public relations, used by it for to meet its marketing and advertising goals. However, in order for the positive, economic-financial and communication effect to be maximum, the entire marketing mix of the company, not only the promotion, but also the product must be coordinated in such a way as to ensure - the complete dissemination of the information and reception of how they are appreciated. In such a situation, the marketing communications system will be the general framework in which the promotion will be carried out (in the form of the promotional mix), with the four promotional tools: advertising, personal sales, sales promotion and public relations, which follow the presentation of the organization, the products and its services, raising awareness of potential customers and of course increasing sales in order to make a bigger profit. For these reasons, our purpose appeared, to debate such a topic, because, in the last instance, without communication, if you do not know the world, you do not exist as an economic entity and on the market you are insignificant.

Keywords: Managerial measures; Sales; Promotional mix; Business (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:46:y:2019:i:4:p:81-91

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