MANAGERIAL ASSESSMENT BY APPLYING OF THE MARKETING MIX REGARDING THE SALES STIMULATION - CASE STUDY

Oana Bocanete ()
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Oana Bocanete: Ph.D. Lecturer "Tomis" University, Faculty of Economic and Adminstratives Studies - Constantza

Management Strategies Journal, 2019, vol. 46, issue 4, 92-99

Abstract: Evaluation is a necessary requirement and yet, according to Strong, "the evaluation of the results of the promotion program is given little attention." Even when there is an attempt to evaluate a promotional campaign, it will most likely be superficial. in terms of profitability, it is even less common in practice. In fact, this is the purpose of the present study, that is to demonstrate and present a model of how to conduct a managerial evaluation that is given due importance, any details missed, following to be a minus in the activity of the company and a diminution of profit that should be maximized at any time. We want our evaluation to be a pragmatic model, apt to be useful and available to anyone.

Keywords: Evaluation; Management; Marketing mix; Sales; Business (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:46:y:2019:i:4:p:92-99

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