MICROMEDIUM ANALYSIS IN A COMPANY OF TOURIST SERVICES ?DOINA? HOTEL COMPLEX - NEPTUN

Ion Gr. Ionescu () and Lia Maria Anu?a ()
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Ion Gr. Ionescu: “Tomis” University City of, Constan?a
Lia Maria Anu?a: “Tomis” University City of, Constan?a

Management Strategies Journal, 2022, vol. 56, issue 2, 183-193

Abstract: The business environment, with its high level of uncertainty, requires to organizations to adopt market rules for to take advantage of the opportunities they offer and to avoid their own threats and vulnerabilities, by knowingly consciously, the risks. Achieving the objectives of Doina Hotel Complex, it is not possible, without knowing its own potential, to extend its capacity to achieve benefits at a certain level. Rapidity and adaptability to change are the key words of the company in question that, in an analytical manner, adapts its behavior, depending on the entities it comes into contact for, in order to have a solid micro medium, used as well a fundamental element of building of the relationships with other economic agents, in the business environment. The organization invests significant amounts of money, in collaborations with specialized firms and different suppliers, to create efficient management infrastructures, in customer relationships. Market dynamic forces the hotel complex to adapt quickly, to the global focus of strategy to compete with companies that successfully apply the principles of this approach. All these are doubled by the analysis performed by us, which we want to represent a model for its realization, for all those who want to get involved in such approaches

Keywords: tourist; client; microenvironment; hotel (search for similar items in EconPapers)
JEL-codes: D24 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:56:y:2022:i:2:p:183-193

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