THE SWOT ANALYSIS OF COMMUNITY-BASED ENTERPRENEURSHIP DEVELOPMENT IN VIETNAM

Khanh Hung Doan ()
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Khanh Hung Doan: The Bucharest University of Economic Studies, Bucharest, Romania,

Management Strategies Journal, 2022, vol. 56, issue 2, 79-90

Abstract: Alongside the economic development of countries in recent years, the role of enterprises and entrepreneurs is increasingly important. More specifically, enterprises and entrepreneurs are identified as driving forces in local development. Among them, community-based enterprises emerged as a phenomenon in promoting and supporting community and region development. These community-based enterprises actively support communities in terms of economic, cultural, social, and environmental benefits of the local community. It does not just benefit individuals. These are the distinguishing features of community-based entrepreneurship. The article aims to understand the community-based entrepreneurship's components and outstanding characteristics in Vietnam by the SWOT analysis method. In particular, Vietnam is a country with a culture with community characteristics. Besides, the study also proposes some strategies to develop community-based entrepreneurship based form the SWOT analysis results. The results of the research are a remarkable reference that promotes research on community-based entrepreneurship

Keywords: SWOT; community; entrepreneurship; community-based enterpreneurship; Vietnam (search for similar items in EconPapers)
JEL-codes: H70 M10 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:56:y:2022:i:2:p:79-90

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