ENTREPRENEURSHIP IN CRISIS, DEVELOPING YOUR OWN BUSINESS WITH 100% NATURAL FRUIT JUICE

Marica Denisa (?opîrla) () and Ovidiu Ti?a ()
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Marica Denisa (?opîrla): ”Lucian Blaga” University of Sibiu
Ovidiu Ti?a: ”Lucian Blaga” University of Sibiu

Management Strategies Journal, 2023, vol. 60, issue 2, 104-110

Abstract: In a life of crisis the best solution is to give birth or develop a profitable business. Through this work I want to draw attention to the importance of developing your own business with your own or local products during the crisis. Since they own an apple and pear orchard, they want to develop a business in this field. First of all I want to develop a production line of 100% natural apple juice. And in the future, I have to develop a business with jams/sweets. I'm looking to get a high quality juice with as much nutritional value as possible. Unfortunately, the demand for valorization of apples in Romania is very low. Due to the seasonal ripening of apples, there is an imbalance between production and fresh consumption of these fruits. This led me to direct some of the production to processing in the form of apple juice. There are many fruit-growing areas in my area (Voine?ti, Dâmbovi?a, Romania) but many apple growers have secured another existing source. Interest in apple culture declined, orchards began to stop producing, grow old and disappear.

Keywords: juice; apple; preserve; honey; intrapreneurship (search for similar items in EconPapers)
JEL-codes: I15 L66 Z21 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:60:y:2023:i:2:p:104-110

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