CORPORATE AND BUSINESS STRATEGIES IN GLOBAL RETAILING

Sorin-George Toma ()
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Sorin-George Toma: University of Bucharest

Management Strategies Journal, 2023, vol. 60, issue 2, 131-138

Abstract: Since its appearance, retail has undergone significant transformations worldwide. The last decades witnessed the increasing use of information technology and communications and the expansion of e-commerce in the retail industry all over the world. This is why many retailers have understood the need to design and implement new strategies starting from the dynamic relationships between the physical and the digital world. The paper aims to define the concepts of corporate strategy and business strategy and to identify some of their common features in global retailing. The research methodology was based on a qualitative research method. The paper shows that the world’s largest retailers are located in the United States of America. These corporations succeeded in obtaining a durable competitive advantage.

Keywords: strategy; global retailing; corporate strategy; business strategy; retail revenue (search for similar items in EconPapers)
JEL-codes: F23 L81 M10 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:60:y:2023:i:2:p:131-138

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