QUALITY AUDIT AS THE FOUNDATION OF THE ORGANIZATION'S STRATEGY

Madalina Albu ()
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Madalina Albu: Petroleum-Gas University of Ploiesti

Management Strategies Journal, 2023, vol. 60, issue 2, 15-20

Abstract: Quality management of quality assurance services involves giving a sustained interest to the overall improvement of the quality perceived by customers, offering consumers the guarantee of superior satisfaction. The provision of services in the field of quality audit and certification requires the permanent updating of the activities carried out through the quality management system, improving, developing and innovating the services offered to business customers. The continuous improvement of the quality management system highlights an effective management of the resources owned by the enterprise, measuring, analyzing and constantly improving the quality characteristics attached to the products and services intended for customers. Aiming at maintaining the trust of clients regarding the ability to identify, prevent and treat any possible non-conformities of the activities carried out at the level of an organization, the performance of a quality audit has the role of generating the premises for defining, substantiating and putting into practice the future strategy. The policy in the field of quality management implemented by all organizations aims to increase the prestige acquired by them and maintain notoriety by building an image that reflects excellence, seriousness and competence in the activity carried out. This paper presents theoretical and practical aspects that justify the opportunity of using the results of quality audits in substantiating the organizations' strategies.

Keywords: quality audit; quality management; strategy (search for similar items in EconPapers)
JEL-codes: L1 L15 M42 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:60:y:2023:i:2:p:15-20

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