ANALYSIS OF THE MARKETING ENVIRONMENT IN A MEDICAL CENTER

Daniel Boldureanu (), Gabriela Boldureanu and Mihaela Mihai
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Daniel Boldureanu: “Gr. T. Popa” University of Medicine and Pharmacy Iasi
Gabriela Boldureanu: Alexandru Ioan Cuza” University of Iasi
Mihaela Mihai: “Gr. T. Popa” University of Medicine and Pharmacy Iasi

Management Strategies Journal, 2023, vol. 60, issue 2, 168-172

Abstract: The current world crisis is an incentive for the intensification of marketing activities for many companies. The analysis of the marketing environment represents the study of factors and forces, the relationships between them and their potential effect on the company. The article presents the particularities of the marketing environment within a medical center that provides medical recovery services. The elements of the marketing microenvironment analyzed are: the company, the suppliers, the clients, the intermediaries, the competition and stakeholders but also those of the marketing macroenvironment: the demographic environment, the economic environment, the political-legislative environment, the natural environment, the technological environment and the socio-cultural environment.

Keywords: marketing; marketing microenvironment; marketing macroenvironment; medical recovery (search for similar items in EconPapers)
JEL-codes: M31 M39 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:60:y:2023:i:2:p:168-172

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