ANALYSIS OF THE MARKETING MIX IN A MEDICAL CENTER

Daniel Boldureanu (), Gabriela Boldureanu and Mihaela Mihai
Additional contact information
Daniel Boldureanu: “Gr. T. Popa” University of Medicine and Pharmacy Iasi
Gabriela Boldureanu: Alexandru Ioan Cuza” University of Iasi
Mihaela Mihai: “Gr. T. Popa” University of Medicine and Pharmacy Iasi

Management Strategies Journal, 2023, vol. 60, issue 2, 173-178

Abstract: The international Covid 19 pandemic has fundamentally changed the activity of all businesses. In this context, the importance of health industry and medical centers that offer post-Covid medical recovery services has increased. The article analyzes the marketing mix in a medical center. The components of the marketing mix are extensively analyzed: the product mix, the price mix, the distribution mix and the promotion mix. Finally, a series of recommendations are offered to improve the activity within these medical centers.

Keywords: marketing; marketing mix; medical center; medical recovery (search for similar items in EconPapers)
JEL-codes: M31 M39 (search for similar items in EconPapers)
Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.strategiimanageriale.ro/papers/230222.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:60:y:2023:i:2:p:173-178

Access Statistics for this article

More articles in Management Strategies Journal from Constantin Brancoveanu University
Bibliographic data for series maintained by Dan MICUDA ().