THERE IS MARKETING WITH A FLOWER

Enache1 Elena () and Morozan Cristian
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Enache1 Elena: "Constantin Brâncoveanu" University from Pitesti
Morozan Cristian: "Constantin Brâncoveanu" University from Pitesti

Management Strategies Journal, 2023, vol. 60, issue 2, 186-190

Abstract: It is well known that the states of the world have the coat of arms, the flag, a dedicated day and the national anthem as symbols and elements of national identity. But, less known is that they are joined by a floral emblem, more precisely the national flower or state flower, adopted by law. The choice of that flower is motivated by specific geographical, cultural, economic and social characteristics. Well-known are the tulip, as a symbol of the Netherlands and Turkey, or the rose as a symbol of the USA and the lotus flower for India. Recently, our country also declared the peony as its national flower.

Keywords: marketing; country brand; online; the peony flower (search for similar items in EconPapers)
JEL-codes: L82 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:60:y:2023:i:2:p:186-190

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