Defining the Mining Tourism. Case Study Idar-Oberstein

Bernd Hallier ()
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Bernd Hallier: Prof. Prof. E. h. (RUS) Dr., Managing Director EHI Retail Institute

CACTUS - The Tourism Journal for Research, Education, Culture and Soul, 2011, vol. 3, issue 1

Abstract: In order to be successfully promoted in the targeted markets, a destination must be favourably differentiated from its competition, or positively positioned, in the minds of the consumers. A key component of this positioning process is the creation and management of a distinctive and appealing perception, or image, of the destination.2 The paper introduces the area of Idar-Oberstein belonging to the “German Route of Gemstones†.

Keywords: Tourism; Mining; Revitalization; Gemstones (search for similar items in EconPapers)
JEL-codes: L72 L83 Q26 Q56 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:bum:cactus:cactus-2011-12

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