Film Tourism – A successful journey for New Zealand. The steps towards being the world’s top film tourism destination

Gabriela-Cosmina Tudor ()
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Gabriela-Cosmina Tudor: Bucharest University of Economic Studies, România

CACTUS - The Tourism Journal for Research, Education, Culture and Soul, 2015, vol. 12, issue 1

Abstract: Film tourism is a phenomenon that has been emerging lately and. it brings a lot of benefits the filming location can take advantage of. This paper tries to present he impact that place-placement in a movie has on a destination and the key to the success of movie tourism. The data is gathered in a case study about New Zealand which is one of the best proofs of successfully influencing the influx of tourism through film tourism. All the information that was collected provides us with an inside view to the steps taken in order to increase the film tourism in this country. You can find out about the marketing activities and campaigns that sustain the image of New Zealand as the host country of the box offices The Hobbit and Lord of the Rings. One must know that this linkage between New Zealand and these worldwide known movies has to be continuously supported and improved by help of the government and specialists.

Keywords: Film tourism; movie tourism; marketing activities; New Zealand; The Hobbit; Lord of the Rings (search for similar items in EconPapers)
JEL-codes: L83 Z3 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bum:cactus:cactus-2015-13

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