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DESTINATION MANAGEMENT ORGANIZATIONS: A SYSTEMATIZATION OF RECENT LITERATURE WITH A FOCUS ON NEW RESEARCH TRENDS

Adina Andra Triandafil, Alexandra Cristina Dinu and Florina Puie (Razvanta)
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Adina Andra Triandafil: Bucharest University of Economic Studies, Marketing, Romania
Alexandra Cristina Dinu: Bucharest University of Economic Studies, Marketing, Romania
Florina Puie (Razvanta): Bucharest University of Economic Studies, Business Administration, Romania

Cactus - The tourism journal for research, education, culture and soul, 2021, vol. 3, issue 2, 56-63

Abstract: Although the notion of destination management organization remains a particularly prolific and attractive concept, being extensively addressed in the last 20 years, there is no consensus at an academic level on how it can be operationalized. Much less empirically, little attempts have been developed in order to attain comprehensive ways of optimizing the activity of such organizations. The tendency for this concept to be associated with destination brand management is not necessarily representative, and by no means exhaustive. The present paper aims to highlight a series of definitions in this regard in the first part, following that in practice, to carry out a meta-analysis of recent literature, in order to identify the areas where Destination Management Organizations (DMOs) can be developed. Thus, we consider the exploration of different DMOs' analyses, within the Scopus (Elsevier) and Springer international databases which have published research in this regard in the past 2 years (2020-2021).

Keywords: Destination management organizations; tourism brand management; DMOs meta-analysis (search for similar items in EconPapers)
JEL-codes: C18 D20 Z32 (search for similar items in EconPapers)
Date: 2021
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