THE COMPETITIVE ADVANTAGE OF AIRBNB IN THE PERCEPTION OF TOURISTS

Maria-Alexandra Sandu () and Elena-Mihaela Purecel ()
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Maria-Alexandra Sandu: Bucharest University of Economic Studies, Bucharest, Romania
Elena-Mihaela Purecel: Bucharest University of Economic Studies, Bucharest, Romania

Cactus - The tourism journal for research, education, culture and soul, 2024, vol. 6, issue 1, 43-53

Abstract: Airbnb has experienced rapid growth, with millions of tourists using its service. This study seeks to identify the main reasons why tourists choose to use the Airbnb platform and its competitive advantages. To this end, onlineresearch was conducted with a sample of 49 respondents who have already used this type of service. The main results of the study show that price (53.1%), followed by the flat's facilities (22.4%) and location (20.4%) are themain motives for choosing Airbnb accommodation. When rating the importance of the main features that characterise Airbnb, 67.35% of respondents considered price to be very important and 65.31% rated location the same. In terms of satisfaction, the majority of respondents (59.2%) said they had a very satisfactory experience.Had Airbnb not existed, 53.1% of respondents would have opted for a hotel room. Hotels are therefore a major competitor for Airbnb and the advantages and independence of the services should be maintained or even improved.

Keywords: Airbnb; advantage; authenticity; tourists; hotels (search for similar items in EconPapers)
JEL-codes: L83 M10 Z32 (search for similar items in EconPapers)
Date: 2024
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