Effect of Marketing Strategy on Export Performance: Evidence from Nigerian Export Companies
Additional contact information
Omotayo Oyeniyi: Covenant University, Nigeria
Annals - Economic and Administrative Series -, 2009, vol. 3, issue 1, 249-261
Keywords: Marketing strategies; Export performance; and Standardization adaptation (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
http://annalseas.faa.ro/ro/articol/Effect-of-Marke ... t-Companies~177.html (text/html)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:but:anneas:v:3:y:2009:i:1:p:249-261
Access Statistics for this article
Annals - Economic and Administrative Series - is currently edited by Bratu Anca
More articles in Annals - Economic and Administrative Series - from Faculty of Business and Administration, University of Bucharest Contact information at EDIRC.
Series data maintained by Cosmin Catalin Olteanu ().