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Effect of Marketing Strategy on Export Performance: Evidence from Nigerian Export Companies

Omotayo Oyeniyi
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Omotayo Oyeniyi: Covenant University, Nigeria

Annals - Economic and Administrative Series -, 2009, vol. 3, issue 1, 249-261

Keywords: Marketing strategies; Export performance; and Standardization adaptation (search for similar items in EconPapers)
Date: 2009
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