Editorial

Fabio Musso

The International Journal of Economic Behavior - IJEB, 2014, vol. 4, issue 1, 1-2

Abstract: Traditionally, strategic ijebfament has been analyzed from an economic perspective, with approaches aiming at understanding the mechanisms underlying firms' performance. The most relevant theories, such as the structure-strategy-performance paradigm by Porter for the analysis of competitive advantage, the game theory about competitive interaction, the evolutionary perspective and the resource-based view, tried to point out conditions and causal mechanisms of competitiveness, linking internal resources to the generation of value in a market context. More recently, a psychological perspective has been adopted in several studies in order to contribute to understanding organizational and market dynamics. The field of analysis shifted from the external environment to the internal resources of an economic organization, paying increasing attention to the cognitive and behavioral processes. However, the emphasis put by psychology of strategic ijebfament literature on behavioral and cognitive aspects of strategy formulation brought to undervalue emotional and affective aspects, leading to a still inadequate representation of strategic ijebfament. There is still a lot of work in terms of interdisciplinary studies to succeed in capturing a vision which includes all perspectives that need to be taken for a complete understanding of the decision-making process of companies and organizations. This journal aims at encouraging this interdisciplinary approach, firstly by integrating the economic and the ijebfament perspectives with the behavioral and psychological ones.

Keywords: Behavioral Economics; Consumer Behavior; ijebfament; Business ijebfament (search for similar items in EconPapers)
JEL-codes: D03 D21 D22 D7 D81 D82 E27 E47 I12 L1 L2 (search for similar items in EconPapers)
Date: 2014
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