International New Ventures Learning Processes and Their Role in International Marketing
Additional contact information
Izabela Kowalik: Warsaw School of Economics, Poland
The International Journal of Economic Behavior - IJEB, 2018, vol. 8, issue 1, 117-132
Learning processes of the small and medium sized enterprises (SME) are of special importance for their internationalization, as they may lead to gaining the Learning Advantage of Newness. The current literature suggests that the dynamic capabilities concept may help in understanding how the learning processes lead to the development of marketing capabilities necessary for foreign expansion of SMEs. This study aims at identifying the learning processes of International New Ventures (INVs) and analysing their role in international marketing. The results of individual interviews with four Polish INV’s founders and managers are presented. The studied companies are similar to the foreign ones with respect to the information gathering sources and processes. When looking for market opportunities they often rely on informal sources of intelligence and „congenital” knowledge of the founders. These sources substitute for firm-level international experience at early stages of international development. At the later stages of expansion they are supplemented with more external knowledge and sometimes also “grafting”, or purchasing expert knowledge.
Keywords: Enterprise learning processes; International New Ventures; International marketing (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
http://ijeb.faa.ro/en/article/International-New-Ve ... l-Marketing~540.html (text/html)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:but:ijebfa:v:8:y:2018:i:1:p:117-132
Access Statistics for this article
The International Journal of Economic Behavior - IJEB is currently edited by Fabio Musso
More articles in The International Journal of Economic Behavior - IJEB from Faculty of Business and Administration, University of Bucharest Contact information at EDIRC.
Bibliographic data for series maintained by Cosmin Catalin Olteanu (). This e-mail address is bad, please contact .