EconPapers    
Economics at your fingertips  
 

Strategies and techniques of communication and public relations applied to non-profit sector

Ioana – Julieta Josan
Additional contact information
Ioana – Julieta Josan: Faculty of Bussines and Administration

Manager Journal, 2010, vol. 11, issue 1, 79-91

Abstract: The aim of this paper is to summarize the strategies and techniques of communication and public relations applied to non-profit sector. The approach of the paper is to identify the most appropriate strategies and techniques that non-profit sector can use to accomplish its objectives, to highlight specific differences between the strategies and techniques of the profit and non-profit sectors and to identify potential communication and public relations actions in order to increase visibility among target audience, create brand awareness and to change into positive brand sentiment the target perception about the non-profit sector.

Keywords: Communication; public relations; social media; key influencers; social responsibility. (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://manager.faa.ro/download/607_1110.pdf (application/pdf)
http://manager.faa.ro/en/article/Strategies-and-te ... ofit-sector~607.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:but:manage:v:11:y:2010:i:1:p:79-91

Access Statistics for this article

Manager Journal is currently edited by Paul Marinescu

More articles in Manager Journal from Faculty of Business and Administration, University of Bucharest Contact information at EDIRC.
Series data maintained by Cosmin Catalin Olteanu ().

 
Page updated 2017-09-29
Handle: RePEc:but:manage:v:11:y:2010:i:1:p:79-91