Institutional Communication and Organizational Culture In Romanian Public Administration. A Case Study

Luminita Rosca ()
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Luminita Rosca: Faculty of Journalism and Communication Studies, University of Bucharest, Romania

Manager Journal, 2013, vol. 18, issue 1, 82-96

Abstract: The present study aims to emphasize the extent to which modern management principles are known and applied in the Romanian public institutions. We also aim to identify a system of values that set a pattern of the organizational culture in the system of public institutions. The investigation technique we used is the questionnaire and the method we chose is the sociological survey. According to the standards of research methodology and in order to obtain accurate results, we have pre-tested the research tools in conditions similar to those of the study itself. In this respect, the present study will test the validity of the questionnaire on a group of 41 subjects, master’s students in a specialized program at the University of Bucharest, with the purpose of undertaking the sociological survey. The pilot study conclusions will allow the methodological framework of the sociological survey to refine and adapt the models of international analysis to the actual Romanian context.

Keywords: effective communication; public discourse; emotional intelligence; participative management. (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:but:manage:v:18:y:2013:i:1:p:82-96

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