(Re)presenting the University of Bucharest in the Media. Fundamental Approach to the Process of Academic Leadership

Viorica Aura Paus () and Adriana Stefanel ()
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Viorica Aura Paus: Faculty of Journalism and Communication Studies, University of Bucharest, Romania
Adriana Stefanel: Faculty of Journalism and Communication Studies, University of Bucharest, Romania

Manager Journal, 2014, vol. 19, issue 1, 90-97

Abstract: The aim of this paper is to integrate the quantitative content analysis methodology into the broader perspective of the social representation theory, in the attempt to illustrate the manner in which the mediated social representation of an institution can be included in an effective communication strategy.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:but:manage:v:19:y:2014:i:1:p:90-97

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