Creativity and innovation in management

Paul Marinescu () and Sorin-George Toma ()
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Paul Marinescu: University of Bucharest, Faculty of Business and Administration, Romania
Sorin-George Toma: University of Bucharest, Faculty of Business and Administration, Romania

Manager Journal, 2017, vol. 25, issue 1, 147-154

Abstract: The paper aims to briefly present the relation between creativity and innovation and the ways in which a modern management can favourably influence the employees’ attitude in various contexts so that they are creative and, at the same time, finishers. We can mark out the fact that the management of a company can design intensive learning methods and facilitate the exchange of ideas in order to increase the speed of innovation in business. Intensive learning methods, collecting significant information from case studies generate value and powerful business solutions. Facing avant-garde competitors and the real improvement of internal processes represent the stakes of high-performance companies. Opportunities also mean taking risks that make the difference between conventional solutions and unconventional solutions. In such circumstances, the differences are also achieved by the quality of the evaluation and the selection of team members.

Keywords: Creativity; innovation; management; leadership; competencies; roles (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:but:manage:v:25:y:2017:i:1:p:147-154

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