Social Media and Destination Marketing: Today Advancements for Tourism Future

Camelia Surugiu, Marius Surugiu () and Raluca Mazilescu
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Marius Surugiu: Institute of National Economy, Bucharest, Romania
Authors registered in the RePEc Author Service: Marius-Razvan Surugiu

Manager Journal, 2019, vol. 29, issue 1, 83-90

Abstract: The development of information and communication technology has a significant impact on marketing strategies implemented by economic operators and decision makers . Tourists may change their way of accessing information, planning holidays or/and their tourism consumption patterns, but they can influence the behaviour of other consumers by sharing experiences. Social media platforms allow them to communicate these experiences. Based on this information, the travel planning process is facilitated. This paper presents features of the social media channels, and the importance of social media in the tourism industry is underlined.

Keywords: social media; tourism; destination marketing (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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