Adapting Motivational Strategies for Generation Z: Integrating Intrinsic and Extrinsic Factors

Alexandra-Georgiana Sima (), Laurențiu-Dan Lazăr () and Alexandru Paru ()
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Alexandra-Georgiana Sima: Bucharest University of Economic Studies
Laurențiu-Dan Lazăr: Doctoral School of Management, Bucharest University of Economic Studies
Alexandru Paru: Doctoral School of Management, Bucharest University of Economic Studies

Manager Journal, 2023, vol. 37, issue 1, 80-99

Abstract: TThis article conducts a systematic literature review to explore the evolution of motivational strategies in response to the emerging workforce dynamics, particularly with the integration of Generation Z into the global labor market. It examines how intrinsic and extrinsic motivational factors are perceived across different generational cohorts, with a focus on the unique attributes and expectations of Generation Z. The study highlights the necessity of adapting workplace motivational practices to accommodate generational differences and the increasing importance of flexibility, technological proficiency, and meaningful work in motivation strategies. It also discusses the influence of cultural and individual diversity on motivation, emphasizing the need for personalized approaches to enhance job satisfaction and retention. Through a comprehensive review of current literature, this article provides insights into effective motivational strategies that are responsive to the diverse needs of a multi-generational and culturally varied workforce, suggesting a paradigm shift in how organizations motivate their increasingly diverse employees

Keywords: Employee motivation; intrinsic and extrinsic motivation; generational differences in the workplace; Generation Z characteristics; cultural influences on motivation; and personalization of motivational strategies. (search for similar items in EconPapers)
JEL-codes: J24 J28 M12 M54 (search for similar items in EconPapers)
Date: 2023
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